To survive and keep up with these rapid changes, distributors’ operations must be agile. That means having the technology to meet your customers on the channel they want to be. The technology you need to best serve customers can serve you, too – by allowing you to dive into your data to find answers to questions you didn’t even know you had.
Ecommerce sales continue to outpace brick-and-mortar in the office supplies segment. It’s an indicator of the ongoing shift to digital in these markets, and one that most office supplies dealers are well-aware of. To stay in the game, dealers must offer an online experience that includes everything from transaction and order management to product recommendations.
Distributors who expect to sustain growth can’t afford to let the opportunity to put technology to use for their customers pass them by. To maintain your competitive advantage, but also stay ahead of whatever competition may be on the horizon, focus on your customer’s experience.
“Strength lies in differences, not in the similarities,” Stephen R. Covey

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