Distributors continue to get hammered by competitors such as Amazon, Staples and Essendant that have driven the buyer online with easy-to-use websites.
Should B2B and B2C functionalities be combined into one online ecommerce solution? Conventional wisdom says the two should be distinct; that is easy to say when money and resources are plentiful.
About half of those distributors that have implemented a transactional website aren’t happy with their results, according to a recent MDM survey. To stay in the ecommerce game today, office supplies, jan-san and other distributors must offer a modern web experience.