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While many industries suffered in 2020, alcohol and spirits had a banner year.
Alcohol sales outside of bars and restaurants grew 24 percent, according to Nielsen. Spirits grew 27 percent over the previous year.
Outside of dramatic demand shifts, alcoholic beverage producers – from cideries and wineries to craft breweries and distilleries – have seen:
As the market grows more competitive and more complex, producers and distributors in the beverage industry need to streamline, simplify and automate their business processes, from receiving raw materials to delivering products to consumers.
This holds true as much for small and midsize players as it does for their regional and national competitors. In fact, it’s even more critical for SMBs to embrace technology. And it’s never too late for businesses to use technology that allows them to scale.
Starting at the ground floor, a craft brewer or distillery can build their processes around best practices and run more efficiently, paving a clearer path to success. Enavate recently announced a partnership with Drink-IT for the U.S. and Canadian markets. Drink-IT is a complete beverage industry enterprise resource planning (ERP) software solution built on Microsoft Dynamics 365 Business Central.
An industry-specific ERP solution such as Drink-IT for the beverage industry can help address some of the common challenges small-to-midsize beverage businesses face.
A lot of breweries, wineries and distilleries manage their businesses manually using Excel and/or QuickBooks. Frequently, they operate one system for finance and one or more systems for operations, which can result in duplicated data entry and differences between them.
With a fully integrated business management or ERP system, you can manage your entire value chain in one place and share data between applications without jumping from one to the other.
If you can’t see end-to-end in your supply chain – from where you get your raw materials to the retailer or taproom where a beer enthusiast grabs a six-pack – you’ll probably deal with errors, stockouts and disruptions. You also may struggle to meet regulatory and legal requirements. All of that can lead to a poor customer experience and depressed sales.
After the devastating blow of closures in 2020 related to the pandemic, small and midsized breweries, distilleries and wineries can’t afford either situation as established regional and national brands leverage their cash flow for strength in 2021.
A solution with full supply chain visibility for SMBs provides:
Across the U.S., producers and distributors face different rules and regulations around production, shipping and taxes. Sometimes those rules change monthly.
A smaller business doesn’t have the manpower to keep up with these ever-changing rules on their own. Leaning on a solution that tracks and keeps up with those rules means they can stress less about compliance and focus more on what they do best: make great beverages.
The right partner can place your beverage business in a position to embrace change and use it as an opportunity for continued growth. If you’d like to learn more about how the Drink-IT solution can pave a path to success, reach out to Enavate’s experts today.
Diane Fox is the Beverage Industry Program Leader within the Product Pod at Enavate. Her focus is to bring industry experience and technical leadership to our beverage offerings. Diane has actively worked in the Dynamics NAV/BC channel for more than 20 years and in the wine industry for 14 years. Outside of work, you’ll find her and her husband traveling in their fifth wheel and enjoying all of the amazing and varied regions the U.S. has to offer.